As in the case of SMS, RCS messages are attached to your phone number. This means that your service provider has access to RCS messages Google deletes messages once they are received, but attachments are stored until the second endpoint downloads them. RCS messages are encrypted during transfer to your service provider – either Google or the carrier – and from the provider to the final endpoint. There is no end to end encryption in RCS as in WhatsApp. However, there are a few things that differ from third-party messaging apps: RCS also offers users rich messaging features such as file sharing, the ability to add and remove members to/from group chats, and more. How Does RCS Work?Īs an updated SMS protocol, RCS makes communications as engaging as messaging apps where live chat can take place. Implementing and maintaining requires time and expenses. To support users across all popular apps, developers have to manage APIs and tooling. The efficiency and popularity of messaging apps made businesses find new ways of engaging customers. Messaging apps use features such as typing indicators, group chats, and image sharing to engage users. WhatsApp competes with Facebook Messenger and other apps like iMessage, WeChat, and Android Messages. The most popular messaging app is WhatsApp, with 2 billion active monthly users. Besides, Google offers RCS chat for all Android users with its messaging app, Google Messages. In late 2019, four major carriers – Verizon, AT&T, T-Mobile and Sprint – started to work together to bring the standard on their platforms. RCS allows users to create group chats, see read receipts, transfer media, emoji, and stickers.įormed by the GSMA in 2007, RCS has already replaced SMS and MMS. RCS aims to improve the functionality of default SMS messaging experience.Ĭompared to SMS, RCS has no character limit and provides more ways to engage users. RCS, which stands for Rich Communications Services, is a next-gen SMS protocol. 20%.Īll this made SMS messages best suited for conducting surveys, notifying customers, and promoting new products. Compared to an email, SMS messages have much higher open rates – 98% vs. Customers are 300% more likely to respond to texts than calls. Smartphone users make and receive text messages five times more than they perform phone calls.īusinesses rely on SMS messages given customer preference for texting and its global reach as well. The simplicity and convenience of SMS made it skyrocket. Today, the SMS function is included in all mobile devices. This is about 65% of the world’s population. Five billion people send and receive SMS messages. In 2020, almost every individual and business communicate via text messaging. On December 3, 1992, Neil Papworth sent the first SMS with the words ‘Merry Christmas’. RCS allows users to create group chats, see read receipts, transfer media, emoji, and stickers. RCS aims to improve the functionality of default SMS messaging experience. “Customers using Verizon’s Message+ app will also get full access to RCS capabilities by the end of the year,” Verizon said in a statement.Rich Communications Services, is a next-gen SMS protocol. With RCS, users can send and receive high-quality photos and videos, chat over WiFi or cellular data and know when messages were read, among other features.Įarlier this year, AT&T and T-Mobile announced they would make Google’s messaging app as the default one on all their Android devices. With that move, Verizon would join peers AT&T Inc and T-Mobile US Inc in propping up competition to Apple Inc’s iMessage service.Īlphabet Inc-owned Google’s Messages comes with features similar to those in iMessage, using Rich Communication Services (RCS) technology to replace SMS-based texts.Īpple’s iMessage is limited to users who use the company’s devices, and the iPhone maker has not yet indicated any plans to extend the feature to Android users. Verizon Communications will make Google’s Messages the default messaging app on all Android devices it sells starting next year, the US wireless carrier said on Tuesday.
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